Every so often, Peconic farmer Fred Lee is approached by someone who wants to know how he had the foresight to convert his farm to organic more than a decade ago.
The move, which saw the farm become certified organic in 2007 but began several years earlier, came just ahead of a dramatic shift in more consumers seeking healthier, organically farmed produce.
“Some people say, ‘Wow you really switched at the right time. You’re a marketing genius,’ ” Mr. Lee said.
But the transition, he added, was more fortuitous than clairvoyant and more a personal decision than one dictated by market trends. (more…)
