The Greenporter Hotel (326 Front St., Greenport), a beloved, longstanding property in the heart of Greenport Village, is undergoing a revamp by new owners Blue Flag Capital with an anticipated opening set for the end of the summer.
In an effort to pay homage to the local landscape but reimagine the space as something new, the hotel will be renamed Oyster Estate.
Blue Flag Capital, a Boston-based hospitality investment company, has properties around the Northeast in locations like Nantucket and Martha’s Vineyard and ones to come in Sag Harbor and Montauk, plus an expansion west to Jackson Hole.
Much of the company’s repertoire includes coastal locations with a clear character, and co-founder and chief development officer of Blue Flag Capital Brad Guidi felt that Greenport had just that.
“From an investment perspective, it also fits our focus on high-barrier-to-entry leisure markets with long-standing demand and limited supply, where we can thoughtfully reinvest in properties and contribute something meaningful over the long term,” says Guidi.
Oyster Estate renderings (Photo credit: Oyster Estate)
The planned updates to the 34-key Greenport property include bringing in Fortune Favors — an eatery and hangout spot with a cocktail-forward, coastal Asian cuisine-inspired and locally sourced menu; zhuzhing up the gym; all new décor in collaboration with New York City-based female-owned interior design business ISLYN Studio and renovating the courtyard pool and patio.
“The pool at Oyster Estate is being completely reimagined as the central gathering point of the property, rather than just an amenity,” says Guidi. “The surrounding patio and lounge areas are being redesigned to create a more cohesive, design-forward environment, fostering connection with integrated food and beverage service, making it a place where guests can spend the entire day.”
Oyster Estate’s staff will come from Blue Flag Capital’s in-house team, Collared Martin Hospitality. Guidi says a benefit of this approach is the group’s involvement in the brand from developing concepts to implementation of their values on the operational side
“There’s a clear through-line between design intent, programming and how the property ultimately operates day to day,” says Guidi. “It allows for a level of detail and intentionality that’s difficult to achieve otherwise, while still remaining nimble and responsive to each market.”
Formerly owned by Deborah Rivera, the hotel was built in the late 1950s and renovated and reopened in 2000; later it got a new wing with 19 guest rooms, offices, a gym and meeting area. Blue Flag Capital took over in early 2023.
For more information and timeline updates visit the hotel’s website.
