When Abra Morawiec and Chris Pinto founded Feisty Acres poultry and game farm in 2015, there was no question the products would carry a USDA-certified organic seal. After all, the symbol had been the guiding light for consumers who held certain standards on how they wanted their food to be grown and raised.
“It is a really effective symbol,” she explained. “We thought it would be a good way to carve out a place in the market … and it was. People took notice.” (more…)