After writing grape harvest reports for more than a decade, I’ve learned a few things. One, every winemaker is hopeful this time of year. Comments like “This will be an outstanding vintage” and “XYZ will be a great year for Long Island wine” abound.
I’ve also learned that it’s not always true. It’s easy to get caught up in the romanticism of wine and wine country, but this is a business — the business of selling wine. That salesmanship begins before the grapes are even picked. (more…)