How do you definite the character of Long Island wine? (Credit: Randee Daddona for northforker)
When the Long Island Wine Council hired Ali Tuthill last spring as its first marketing director, many in the industry were curious about what she would try to do, and what she’d be able to accomplish. After a somewhat quiet period that was no doubt spent meeting with winery owners and winemakers, getting the “lay of the land” as it were, the wine council has launched a new website, logo and branding — all with the goal of creating a cohesive brand for Long Island Wine Country. (more…)
What do you think of when you hear the term “Long Island wine?”
Does it call to mind supple, sophisticated bottles of cabernet franc and merlot, or a crisp sauvignon blanc that pairs perfectly with oysters harvested from Peconic Bay? Or maybe, for you, Long Island wine is less synonymous with the product itself, but a summer day spent “out east” drinking rosé and laughing with friends?
In the 42 years since Alex and Louisa Hargrave planted the first commercial vineyard in Cutchogue, the industry, like that of any burgeoning wine region, has experienced periods of significant change in both atmosphere and reputation.
And until recently, there has never been a large-scale, unified effort to create a brand. (more…)