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Alive on 25 is a walkable, pop-up summer street festival in Downtown Riverhead offering live music on multiple stages, car show, local craft beverages, outdoor dining, Long Island artists, performers and street vendors.

This is where the east end comes ALIVE between Long Island’s Hamptons and North Fork!




Even though Alive on 25 is a free event, there are still a few rules that all festival-goers need to follow…

What time is Alive on 25?

5-9:30pm (last call and last song at 9:15pm)

Where will live music be playing?

You can’t miss it! Multiple stages line Main Street with live music provided by craft brewers and local restaurants.

Can I bring a cooler full of goodies?

Nope. Sorry, no coolers, food, or beverages allowed – please visit our local purveyors for food and refreshments!

No open cans or bottles are allowed. DO NOT open alcoholic cans or bottles purchased from a street vendor.

Wristbands and coded plastic cups are distributed by alcohol stations on Main Street and closely monitored by security.

Is there food available at the event?

Yes, numerous food vendors offer everything from pizza to gyros, fresh-squeezed lemonade to burgers. Main Street restaurants are open for sit-down dining (and air-conditioned!). There are plenty of great food options.

Can I bring a blanket, lawn chairs or an umbrella?

Bring a lawn chair and blankets to relax (and eat) along the riverfront, in Grangebel Park or on the grounds of East End Arts.

Is beer available at the event?

Beer, wine and cider will be available at multiple stations throughout the festival.

(open-container liquor is prohibited outside of bars and restaurants by the Town of Riverhead)

Alive on 25 is a smoke-free event.

As a Town of Riverhead co-sponsored event, Alive on 25 is considered municipal property.

Tobacco products, marijuana and vapes are strictly prohibited during the event

(in addition to Grangebel Park and Peconic Riverfront Park) .

I’d like to sponsor the event – how do I get involved?

That’s easy – find info here.

I want to sell things at the event, how do I become a vendor?

Everything you need to know is here.

Can I bring my cat, my dog, my peacock, my penguin or my horse?

Sorry, no pets allowed – but feel free to share photos of them with others! Service animals only.

How much does it cost to attend Alive on 25?

It’s free. Yes, really FREE. And no, you do not need a ticket. Just show up.

Where is the best place to park?

See the parking map here.

Where is Alive on 25 held?

Along Main Street in Downtown Riverhead (from Griffing Avenue to McDermott Avenue).

Check here to see the Map.

What time does Main Street close?

Main Street will close to vehicular traffic from 3pm-10pm.


(yes, it really happens at least once per year!)