Nearly seven years after it first launched, northforker.com got a fresh look this week.
The website, covering lifestyle news on the North Fork, has undergone a redesign, updating the look and functionality of a website now frequently attracting up to 120,000 visitors a month.
“This redesign demonstrates how excited and committed we are to a digital future,” said Times Review Media Group publisher Andrew Olsen. “We want our readers to be able to access award-winning content any way they want to across our portfolio of news and lifestyle brands.”
The redesign is part of an overall refresher of each of Times Review Media Group’s four websites, which includes the news publications The Suffolk Times, Riverhead News-Review and Shelter Island Reporter.
Northforker launched as a blog in May 2013 with the goal of offering a digital product that informed and entertained part-time residents and visitors to the region interested in the area’s restaurants, wineries, farms, beaches and real estate. It expanded in 2017 to a magazine that prints monthly from spring through fall.
“The aesthetic of the new-look northforker site is elevated to match the sophisticated look of our print product,” said Grant Parpan, Times Review Media Group’s director of digital and lifestyle content. “There are also places on the site where we can really shine a spotlight on our magazine.”
The new website will also showcase the northforker team’s digitally focused content like podcasts and videos, and make it easier for readers to search for content by category and location.
We’ve also revamped the look and functionality of our online events and business directory listings as part of the project. The events are self-serve for hosts and designed to increase engagement with the public.
Archival content, which includes guides to wineries and profiles of many of the people who make the North Fork a special place over the past several years, also has a prominent place on the site with our explore section.
The new design was created custom for northforker by CMYK, a digital agency based in Brooklyn.
“The new design is modern, clean and designed to increase engagement with our readers and advertisers,” Olsen said.
“We really wanted sites that enabled us to showcase all the different ways we reach people now, whether that’s through audio, video, our newsletters and even the traditional print products,” added Parpan. “All the work we do is now packaged in a modern, efficient way.”
The new-look websites all launched Monday. If you’d like to share a question or a comment with our team, email [email protected].