The team at Lieb Cellars: (back row from left) controller Dayna Corlito, tasting room associate Julia King, tasting room manager Alicia Ekeler-Valle, CFO Dave Sanatore and marketing and wine club manager Dana Kowalsick. Brand ambassador Madison Fender (front row from left), general manager Ami Opisso and operations manager Melissa Cannady. (Credit: Barbaraellen Koch)
Creating and building a successful brand is difficult in any industry. Building and nurturing a successful wine brand in a region without an established regional identity or reputation is even harder.
When Ami Opisso, general manager at Lieb Cellars in Mattituck, and the new ownership team took over what was then known as Lieb Family Cellars in 2013, they had an even more challenging situation. They had to revitalize a somewhat established brand and decide where they would take it, and the company, in the future. (more…)