Not content to let online real estate websites like Trulia, Zillow and Redfin dominate the Internet, northforker.com has thrown its hat into the ring with its own real estate listings page.
By visiting this site and clicking the “real estate” link, viewers can find a comprehensive roundup of the region’s latest listings, along with useful information on things like open houses, mortgage rates and market trends.
And by using the page’s “trends” tab, people can also compare property prices in towns across Eastern Long Island, from charming cottages in Wading River to stately homes in Orient. The listings, which also include rentals, are drawn from MLS, but for a small fee realtors and private home sellers can pay to list their properties on the site.
While these features are a good start, local realtors say there are a number of ways northforker’s real estate page could be improved.
Donielle Cardinale, a licensed associate broker at Daniel Gale Sotheby’s International Realty in Mattituck, said she likes northforker real estate’s clean, easy-to-use interface but suggested the site create or add a link to a monthly report of the region’s most recent real estate transactions —— much like Times/Review Newsgroup already does in its three newspapers, The Riverhead News-Review, The Suffolk Times and The Shelter Island Reporter.
“I find that out here [on the North Fork] we’re primarily dealing with second and third homeowners,” said Ms. Cardinale, whose company sends a monthly sales report to everyone on its email list. “There’s less of an urgency to buy, but they still like to get a lot of information ahead of time. People love to see what’s been moving and what things are going for, even if they’re not currently in the market.”
Another thing buyers and brokers alike enjoy seeing, said John Bagshaw, owner and broker at Bagshaw Real Estate in Riverhead, is the price per square foot units actually sold for.
Northforker’s real estate page already has a graph listing the average price per square foot for homes on the market, which Mr. Bagshaw said he found impressive, but not for homes that were recently sold.
“People can ask for $225 a square foot but wind up selling for $205 a square foot,” he said.
Mr. Bagshaw said offering virtual tours of high-end properties is also a potential selling factor for prospective buyers.
“It’s kind of expected with high-end homes,” he said. “And it makes them look more impressive.”
Ultimately, Mr. Bagshaw and Ms. Cardinale said, buyers can never have too much information when it comes to looking for a house. And that’s something northforker’s real estate page should continuously aim to provide.
“Knowledge is power,” Ms. Cardinale said. “People like to be in the know.”
Times/Review Newsgroup executive editor Grant Parpan said the real estate page, which launched in 2013, is a perfect compliment to the lifestyle content being published on the site.
“Lifestyle on the North Fork isn’t just food and wine,” Mr. Parpan said. “Beautiful homes are also an important component of what makes this place so special.”