Matt Michel of 1943 Pizza Bar. (Credit: Randee Daddona)
Great pizza is the holy grail for countless Americans, so it’s not surprising that the wood-fired pies from Rolling in Dough, Southold restaurateur Matthew Michel’s aptly named food truck, quickly amassed an East End following when the business was featured in a 2009 Vogue magazine spread.
“The issue came out in August and I started getting a bunch of Hamptons parties,” said Michel, who is 33 and grew up in West Haven, Conn. “Since then, it’s really taken off.”
In less than a decade, Rolling in Dough, which operates from a retrofitted 1943 K-6 International Harvester truck, has developed a loyal base of East End customers who tend to book parties a year in advance. Demand is so high, in fact, that Michel recently purchased a second truck, which he hopes will be operational by early June. (more…)