07/16/15 3:31pm
Phil Karlin III at North Fork Smoked Fish Co. in Greenport. (Credit: Vera Chinese)

Phil Karlin III at North Fork Smoked Fish Co. in Greenport. (Credit: Vera Chinese)

Sure, the creamy yet slightly salty bluefish and salmon pâtés made by North Fork Smoked Fish Co. stand on their own, but a bit of marketing might be what elevates these treats from afternoon snack to delicacy status.

After all, calling them “fish dips” just wouldn’t sound as good as the French word for spread.

“I changed the name to pâté and sold twice as much,” said North Fork Smoked Fish Co. owner and smoker-in-chief, Phil Karlin III. (more…)