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A preview of the new North Fork Apothecary in Cutchogue that will open in early October. (Courtesy photo)

Popsicle & Finn, the popular Greenport clothing boutique, will soon have a new home on Main Road in Cutchogue.

The boutique closed on Front Street after Labor Day and is expected to reopen as part of the new North Fork Apothecary in early October.

“Greenport was a great place to launch the business, but this is a bigger space that will allow the brands to breathe,” said owner Stephanie Sack, who opened the store in April 2021.

The building, which dates to 1850, was most recently home to home decor shop Phoebe & Belle. It was once a post office and locals may also remember it as the Down Home Store.

“I was always fascinated by the building,” said Sack, a full time Cutchogue resident who was raised in Nassau County and has been coming to the North Fork with her family since the 1980s. 

The beautiful, light-filled space was recently renovated and features an original post office counter. (Legend has it that Albert Einstein kept a P.O. box there while summering on Nassau Point.) “This space holds such an important place in North Fork history and it’s such an honor to be here,” Sack said.

In the new space, Sack envisions a luxurious modern general store that will feature many of the clothing and accessory items from Popsicle & Finn with an expanded selection of beauty, skincare, wellness and home items. 

With a background in experiential marketing and large-scale event planning, Sack also hopes to weave unique experiences into the new space, from book clubs and signings to beauty and wellness popups as she continues to build a sense of community around her store.

Stephanie Sack of Popsicle & Finn.

Taking inspiration from David Rose, one of her favorite Schitt’s Creek characters, Sack also plans to stock a curated selection of locally made jams and honeys and specialty coffee with gear like Chemex coffee makers. 

(Fans of the show may remember David explaining his vision for the fictional Rose Apothecary: “It’s a general store, but it’s also a very specific store.”)

One thing that will remain the same in the new space, Sack said, is an emphasis on makers with sustainable or giveback business models. “Everything has to have a meaning and a story behind it,” she said, adding that she enjoys carrying a variety of both trusted brands people recognize alongside quality emerging brands.

Sack is especially excited to introduce more skincare into the shop, from all-natural Caudalie products to cult skincare favorites like Susanne Kaufmann, FACE Stockholm and makeup by Jillian Dempsey.

Trendy eyewear by Caddis and clothing lines like Citizens of Humanity and Maison Hotel will also be carried at North Fork Apothecary.

“These brands create a wanderlust of these beautiful landscapes around the world that remind me of the North Fork,” Sack said.

Now, she’ll have plenty of space to do that. The new location is more than double the size of the 750-square-foot Greenport shop.

“My goal is for it to be a much calmer experience. I’m just so super excited to be in the space,” Sack said.

The North Fork Apothecary at 37070 Main Road in Cutchogue is expected to open in early October. For more information and updates, visit their website or follow along on Instagram.

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