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If you’re looking for a zero-stress fall getaway, there’s a new beachfront boutique resort designed for relaxation. Situated directly on the Atlantic Ocean, the 96-room Marram hotel recently opened in Montauk.
Laid-back luxury is at the heart of the hotel. Located at the former Atlantic Terrace motel, real estate development company Bridgeton acquired the property in June 2018 and spent the year transforming it into a boutique resort with chic accommodations and a South American-inspired farm-to-table restaurant as well as a host of wellness workshops, such as sunrise mediation, to help guests unwind.
“With Marram, we aimed to establish a new standard of essential luxury,” said Bridgeton Holdings CEO Atit Jariwala. “We believe people are seeking paired-down luxury that focuses on the essential parts of getting away. We think there’s a seductive power in experiences that you don’t simply consume, but become a part of. In short, we want our guests to sit back and relax.”
Borrowing its name from the wild grass that grows on the sand dunes surrounding the property, nature informs the Marram’s aesthetic. The hotel’s main entry is framed with wild botanical balusters that guide guests through the property while the ground’s secluded pathways lined with lush landscaping connect guests to their rooms and other amenities.
Each of the rooms is reminiscent of a cozy, seaside summer surf cottage. White oak lumber beams, hand-textured plaster walls, hand-woven rugs and bedside tables and stools made from reclaimed wood from old homes and fishing boats conveys charm in its minimalism.
“The room itself is meant to be an oasis, we focused on substantial material sources versus packing the room full of non-essential technologies … After all, you’re on the beach,” Jariwala said.
Beachfront rooms overlook the water’s edge while courtyard rooms are easily accessible from the heated freshwater pool or the ocean. Families or groups traveling together may opt for the grand room, which opens directly onto Marram’s verdant courtyard with open fire pits. Other amenities include complimentary Wi-Fi, mini-fridge, nightly turn down, in-room massage and laundry service.
For those focused on hitting the refresh button, the hotel offers a number of wellness workshops, including yoga, sunrise meditation, bi-weekly guided nature walks, art workshops, surfing lessons and other immersive classes.
“We do have an espresso machine in every room for that morning kick that some folks need, however, we encourage guests to instead join in a meditation session that we have early in the morning, or a yoga class, both held adjacent to the Atlantic,” Jariwala said.
The hotel’s on-site café Mostrador Marram takes a refined approach to the Latin American cuisine. The concept was inspired by a recent trip Jariwala took to Uruguay, where he dined at South American restaurants Mostrador Santa Teresita and La Huella, helmed by chefs Fernando Trocca and Martín Pittaluga.
“I was taken with the unstudied luxury and breezy sophistication of the food,” he said.
Trocca and Pittaluga signed on to oversee the culinary program at Marram, focusing on savory meats, local seafood and vegetables, and freshly baked goods.
“It gives our guests access to relaxed, world-class cuisine steps away from their rooms and visitors an opportunity to enjoy our property while eating delicious food,” Jariwala said. “We focused on elevated but breezy summer fare, while still abiding by a standard of local sourcing when relevant.”
Mostrador Marram is currently serving breakfast and lunch. Each weekend, the restaurant also hosts Paella and Asado nights, when guests can dine communally by light of fire pits. Jariwala said the restaurant would add dinner service in the future.
The hotel is located within walking distance of downtown Montauk, nearby restaurants, shopping and Shadmoor State Park. Montauk Point State Park and its picturesque lighthouse is a short bike ride away — cruiser bikes complimentary to guests.
“You’re immersed in a landscape that feels at ease,” Jariwala said. “The attitude here is very supportive of that, whether you’re eating Asado by the bonfire with your feet buried in the sand or perched on the worn wood deck for a morning surf check.”
Marram will be open into the fall. Jariwala said the hotel will operate year-round starting in 2020.
Marram is located at 21 Oceanview Terrace, Montauk