Every so often, my wife and I will have a meal or spend a day some place else and find ourselves saying, “This feels like the North Fork.”
Non-words like northforkery and northforkerish have become a part of my vocabulary since we launched this publication five years ago.
Occasionally, we’ll even have a northforkery meal in a northforkerish place and I’ll say, I wish we could write about this.
Over the years, I’ve also heard from people who’ve said, “Why doesn’t northforker write more about other areas?”
While we recognize the unique nature of the North Fork has given this brand its identity, we also see a reason to honor that request. We draw more web traffic from Manhattan (first in terms of visitors to our site) and Brooklyn (fourth) than almost any other area. We drive just as much traffic from Hampton Bays and Patchogue as we do from Greenport, for example.
So beginning this week, we’re launching a new feature called Off the Fork.
We’re dedicating Sundays — a day we usually use to catch our breaths, publishing One Minute on the North Fork and a Week in Review post — to content about northforkerish things we like to do in northforkery places.
For some of our readers, we hope this introduces you to new places to try closer to home. For the locals, maybe this will inspire you to check out new spots not too far away from home.
Be sure to check out Off the Fork this Sunday and email me if you have any ideas for posts to go with this new feature.
• To coincide with the launch of Off the Fork, we’re expanding our newsletter to Sunday. We previously only sent out our newsletter on weekdays, but want to make sure everyone sees our Sunday content now as well. If you don’t already subscribe to our newsletter you can do so in the box just below the logo at the top left of the northforker.com home page.
• And One Minute on the North Fork lovers, have no fear, we are currently in the process of developing a new similar video series to replace it. We’ll have a big announcement on that and other multimedia initiatives coming soon. Thanks for all the love on that series, which ran every week for two years. It was a great experiment our videographer Krysten Massa invested a great deal of time and energy into.
• The Architect’s Newspaper ran a preview of a really cool display coming soon to the Cutchogue New Suffolk Library — A New Wave of Modern Architecture on the North Fork. The recent work of seven architects and firms designing some of the more unique local structures will be on display.
• If you’re wondering what’s going on with the new Green Hill Kitchen in Greenport, I had a piece about for The Suffolk Times last week.
• Greenport chef Rosa Ross was “Cooking it Old School” recently.
• CBS News recently weighed in on those rowdy bachelorettes everyone, who somehow became everyone’s North Fork worst nightmare.
• Looking for a weekend event pick, I’d definitely say to check out the Cutchogue Fire Department Chicken Barbecue if you were lucky enough to score tickets. It’s the biggest of all and is such a great small-town night out. Two weeks back, I recommended the Cardboard Boat Race in Riverhead, which was rescheduled to Sunday. Make a boat and have some fun! I’d do it myself, but I’d definitely sink.
• Hamptons Magazine recently asked some folks you might recognize from TV for their favorite East End spots and some North Fork and Shelter Island love got spread around. Paumanok Vineyards, Mashomack Preserve and Goldberg’s Bagels were among those mentioned.
Grant Parpan is the content director for Times Review Media Group, overseeing a number of things, including content planning for northforker.com and magazine, the posts and videos we create for advertisers, and the company’s digital platforms. Have an idea for a story? Email him at [email protected].
