We already know that eastern Long Island is a foodie and wine lover’s paradise, but now the Long Island Wine Council is ramping up efforts to spread that word far and wide.
The wine council recently rolled out an all-new website and logo — the first steps the organization has taken in its effort to create a cohesive brand for Long Island Wine Country.
Last March, the council hired its first marketing director, Ali Tuthill, who helped launch a campaign to define that image and to burnish the East End’s reputation as a premier food and wine destination.
The new website and logo are the first fruits of that effort.
“It will not only embrace our member producers and the balanced and sophisticated wines they produce, but the diversity of experiences on the East End that make it a true mecca for fans of top quality wine, gastronomy and nature,” Tuthill said of the website and logo in a press release.
She continued: “There is much more to come. Stay tuned.”
The new site includes the history of the region and a guide to the terroir and grapes grown on Long Island. It’s the website’s first redesign since being launched in 2004.
But perhaps the coolest new feature is the ability to plan your trip to the North Fork by what type of experience you are looking for.
In the mood for an intimate wine experience? The website directs you to tasting rooms like Clovis Point in Jamesport and Lieb Cellars in Cutchogue. Planning a group outing? Pindar Vineyards and Osprey’s Dominion, both in Peconic, are your spots. Recommendations also include farm stands, restaurants and inns to visit during your trip.
“The goal is to provide a game plan for a holistic East End experience of exceptional wine, food and leisure activities,” a press release announcing the new changes states.
Check out the new website here.
The council’s new logo, which looks like a Peconic Bay scallop shell but also resembles the sun rising over a vineyard (scroll below to see what we mean), pays tribute to the way agriculture and the bounty of the bays make the East End unique.
“[It] celebrates the unique and harmonious relationship of winemaking with the sea, which extends to the logo’s color palette as well,” according to the wine council.
It’s the logo’s first update since 1987.
Both the new website and logo were designed by Lattitude, the Long Island Wine Council’s branding agency.
