Soon, you may be able to find a bottle of local vino if you’re traveling in Sweden. Or Japan.
The Long Island Wine Council is hoping to expand the North Fork wine region’s reach internationally, thanks in part to a $300,000 grant from New York State.
Expanding on its current Access East End promotion — which targets the metro New York City area — the funds will go toward targeting international travel markets in Canada, the U.K., France, Germany, China, Japan and Sweden. The program aims to attract international tourists to the area and import more New York wine to those countries.
Some of the funds will be used to offer deals similar to Access East End which extends complimentary wine tastings to customers who present a Delta boarding pass or an Avis or Budget car rental ticket, according to Wine Council executive director Steve Bate.
In addition to promotions for tourists to the area, he said ads will be placed in international publications in those countries.
“Soon, you may have to get a translator for northforker,” said Bate.