“You don’t have to go far to get away.”
That’s the tagline in the first of a series of bookmarks produced by the Greenport Business Improvement District that will be distributed to visitors of this year’s New York Times Travel Show Feb. 28 through March 2 at the Jacob K. Javits Center in New York City.
The bookmarks, which were produced by Caroline Waloski, a promotion liaison with the BID, feature the images of two paintings by Greenport local artist Cindy Roe depicting Hanff’s Boat Yard and Clark’s Boat Yard at Greenport Yacht & Ship Building Company.
“We’re trying to build Greenport as a year-round community,” Ms. Waloski said of the inspiration behind the bookmarks — which, appropriately enough, have been dubbed the “Greenport Inspiration Series.”
The bookmarks will be passed out to visitors of the Travel Show from the North Fork Promotion Council’s booth, she said. This is the Greenport BID’s first time participating in the event.
“We’re trying to get visitors from the city, from Westchester, from northern New Jersey and from Nassau County to come here and have extended stays, not just day trips,” said Ms. Waloski, who owns The Sirens’ Song Gallery on Main Street in Greenport.
Highlighting Greenport as “the jewel of Long Island’s North Fork,” the bookmarks encourage would-be tourists to “take a stroll” through Greenport’s “lovely maritime village” and sample the “fine restaurants and wines from local vineyards.”
“My hope is that tourists can see how interesting Greenport is,” Ms. Roe said. “I hope it’s compelling for them to want to come and visit Greenport.”
Now in its 11th year, The New York Times Travel Show is the country’s largest consumer and trade travel event, featuring nearly 500 exhibitions from representatives based in Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Europe, Latin America, Mexico and the United States.