The North Fork is basically Brooklyn now: Eater NY

goodfood mattituck

A visit to Goodfood. is kind of like being in Brooklyn, says Eater NY. (Credit: Monique Singh-Roy)

Wait, so I’m confused. Is the North Fork unhip? Or is it the new Brooklyn?

Today an article proclaiming that the North Fork is becoming the Brooklyn of Long Island appears on the Eater NY website. Ironically, this comes on the heels of the NoFo being labeled “unhip and unhappening” in the pre-fall 2017 collections edition of the Bergdorf Goodman catalogue.

“We’d heard that city exiles were transforming this laid-back region into an alt-version of Brooklyn and wanted to see if there was any truth to the rumor,” said Eater writer Robert Sietsema.

Some of the Brooklyn-like establishments called out in the piece include North Fork Roasting Co. in Southold — “The coffee … is every bit as good as anything found in Brooklyn” — Little Creek Oyster Farm and Market in Greenport and Wednesday’s Table in Southold.

But the “most Brooklyn-like” award goes to our friends at Goodfood. in Mattituck, which was singled out for its (we’re not kidding) avocado toast.

“We might as well have been dining in Brooklyn, my friend and I agreed as we exited, munching,” Sietsema writes.

Orient’s Four and Twenty Blackbirds also gets a shoutout in the story, which called it “the region’s Holy Grail of hipsterism,” a fitting description as the savory and sweet pies are made at the store’s flagship Gowanus location.

We love seeing local business owners get some much-deserved press, so we’ll overlook the fact that Eater said the North Fork has ocean views. It must be a rather high point on the North Fork if you can see the ocean.

It seems that many mainstream media outlets have been comparing the North Fork to the most populous county in the nation in recent pieces.

Last year the New York Times noted that Brooklynites were scooping up second homes on the North Fork and real estate mag the Real Deal asked if the NoFo was the new borough of Kings two years ago.

But where have they been?

As one my co-workers just said, she moved here from Brooklyn more than a decade ago. New York City residents coming east is nothing new.

Read the full article here.