Times Review announces ‘northforker’ magazine

Times Review Media Group has announced the upcoming debut of northforker magazine, a new publication focusing on the exploration of North Fork food, wine, real estate and healthy living.

The inaugural issue will hit newsstands March 23, 2017.

The glossy magazine, which will feature similar stories to those on Times Review’s popular website northforker.com, will publish five times a year. Each of the five editions in 2017 will carry a different theme, the first being “bloom,” highlighting spring on the North Fork.

“We are beyond thrilled to announce the premiere of northforker magazine, which will complement our award-winning suite of weekly community newspapers, websites and niche publications,” said Times Review publisher and co-owner Andrew Olsen. “We have watched as the North Fork has blossomed into a top destination for food and wine tourists and second homeowners. We have been successful and innovative in reaching those readers digitally and through social media and want to extend that reach through print.”

Each edition, which will see a press run of 20,000 copies, will be distributed at targeted locations on the East End and beyond. The issues will feature stories on food, craft beverage, real estate and recreation, all highlighting ways to spend free time on the North Fork.

“Northforker’s audience has grown exponentially since its debut in 2013 and this felt like the next natural progression for the brand,” said northforker editor Vera Chinese. “It’s been so exciting to see the North Fork appreciated by a larger number of people and to be a part of that growth. We are looking forward to bringing the beauty and charm of the Island’s top fork to a new readership.”

Northforker.com reaches 35,000 people per month, according to data published by Quantcast.com. The brand also has nearly 10,000 followers on Instagram and 14,000 on Facebook.

Times Review Media Group of Mattituck is the publisher of weekly newspapers The Suffok Times, the Riverhead News-Review, the Shelter Island Reporter and the Long Island Wine Press, which will continue to publish four issues per year.

“The tagline for northforker is “eat drink live breathe” and that will be used as a model for each issue of the magazine,” said Times Review executive editor Grant Parpan. “This is a product for the people who visit the North Fork to eat our food and drink our libations, but it’s also for people who aspire to live here and breathe the air.”

The magazines will replace several niche publications the company has recently published under the northforker brand, such as Home & Garden, Wellness and Real Estate.

“Many of our niche publications fit the northforker brand that was so successful online so they were branded as such,” said Sonja Reinholt Derr, director of sales and marketing for Times Review. “Now we are taking it one step further by covering each of those topics within each issue of northforker magazine.”